Privacy Policy
BathroomDesignUK
HI Bathroom Design & Consultancy Ltd
Last updated: 19 October 2026
1. Introduction
At BathroomDesignUK, we take the privacy and protection of personal information seriously.
BathroomDesignUK is a trading service of HI Bathroom Design & Consultancy Ltd (“we”, “us”, “our” or “the Company”).
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, register for a trade account or use our bathroom design services.
We are committed to handling personal information responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection legislation.
2. Who We Are
The organisation responsible for this Privacy Policy is:
HI Bathroom Design & Consultancy Ltd
Trading as: BathroomDesignUK
Company Registration Number: 17207987
Registered Office: Suite 8, 3–5 Wood Street, Swindon, SN1 4AN
Business Office: 8B Devizes Road, Old Town, Swindon, SN1 4BJ
Telephone: 01793 625777
Email: info@hibathrooms.co.uk
Website: www.bathroomdesignuk.co.uk
We act as a data controller for personal information relating to our own business activities, enquiries, trade accounts and marketing.
Where we process an end customer's personal information solely on behalf of a merchant, showroom or installer, we may act as a data processor under that business's instructions.
3. Information We Collect
Depending on how you interact with us, we may collect the following information:
Business and contact information
Name and job title.
Business or trading name.
Business address and postcode.
Telephone number and email address.
Trade account and invoicing details.
Bathroom design information
Customer names and contact details supplied by trade partners.
Property or project addresses.
Bathroom measurements, layouts and photographs.
Product preferences and design requirements.
Design briefs, drawings and related correspondence.
Website and technical information
IP address and general location information.
Browser and device information.
Website usage and navigation information.
Cookie preferences and associated technical data.
Communication records
Emails, telephone enquiries and messages.
Online contact and design request forms.
WhatsApp communications where used.
Relevant records of our business correspondence.
We ask our trade customers to supply only the personal information reasonably necessary to provide the requested design services.
4. How We Collect Information
We may obtain personal information:
Directly from you through our website, telephone, email or other communications.
Through trade account registration forms.
Through online design requests and design brief forms.
From merchants, bathroom showrooms, installers and other businesses instructing us.
From publicly available business websites, professional directories and trade organisations for appropriate business-to-business communications.
Automatically through website technologies, where applicable.
5. How We Use Your Information
We use personal information for legitimate business purposes, including:
Responding to enquiries and providing information about our services.
Registering and managing trade accounts.
Preparing bathroom designs, technical drawings and product specifications.
Communicating with clients regarding design briefs, amendments and completed work.
Processing invoices and maintaining accounting records.
Managing customer relationships and improving our services.
Maintaining the security and functionality of our website.
Providing relevant business-to-business service information and marketing communications where permitted by law.
Meeting our legal and regulatory obligations.
We do not sell personal information to third parties.
6. Our Legal Basis for Processing Information
Under UK data protection law, we must have a lawful basis for using personal information.
Depending on the circumstances, we rely on:
Contractual necessity: Where processing is necessary to enter into or fulfil a contract with an individual.
Legitimate interests: To manage our business, respond to enquiries, administer relationships with trade customers, provide design support, maintain security and undertake appropriate business-to-business marketing. We balance these interests against the rights and interests of individuals.
Legal obligations: Where information must be retained or processed to comply with accounting, taxation or other legal requirements.
Consent: Where we are required to obtain consent, including for certain marketing communications and website technologies.
Where consent is our lawful basis, it may be withdrawn at any time.
7. Customer Information Supplied by Trade Partners
BathroomDesignUK provides design services to merchants, showrooms, installers and other trade customers.
As part of this service, our trade partners may provide personal information about their customers, including names, property addresses, contact information and design requirements.
Where we act solely on behalf of a trade partner as its data processor, we use that information only for the authorised purposes of delivering the requested services and in accordance with the partner's lawful instructions.
The trade partner is responsible for ensuring it has an appropriate lawful basis for collecting and sharing its customers' personal information and for providing any required privacy information to those individuals.
We will not use end-customer information received for design work to independently market unrelated services to those individuals without an appropriate lawful basis.
8. Sharing Personal Information
We may share relevant information with trusted service providers where necessary to operate our business or provide our services.
These may include:
Website hosting and form providers, including Wix.
Providers involved in hosting our interactive brochure, including Netlify.
Email, communications and secure data storage providers.
Bathroom design software and technical service providers.
Accounting and administration service providers.
Professional advisers, including accountants and legal advisers.
Authorities where disclosure is required by law.
We limit information sharing to what is reasonably necessary and require appropriate data protection and security arrangements where applicable.
We do not sell or commercially trade personal information.
9. Data Storage and Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to business and customer information is restricted to authorised individuals and service providers who require it for legitimate business purposes.
Information may be held within secure electronic systems, business email accounts and relevant design software.
Although we take appropriate precautions, no method of electronic storage or internet transmission can be guaranteed to be completely secure.
10. International Data Transfers
Some technology, hosting and communications providers may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that an appropriate legal basis and any necessary safeguards are in place.
These may include UK adequacy regulations or approved contractual safeguards, such as the UK International Data Transfer Agreement or an applicable UK Addendum.
Further information about applicable safeguards can be requested using the contact details in this policy.
11. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, contractual and legitimate business requirements.
Our normal retention approach is:
General enquiries: Up to 24 months after the last meaningful contact where no business relationship develops.
Trade account and transaction records: Normally six years following the relevant accounting period, or longer where legally required.
Design briefs and project records: Normally up to six years following project completion where necessary for contractual records, queries or potential claims. Working files may be deleted sooner.
Marketing contacts: Until an individual unsubscribes or objects, or the information is no longer relevant, subject to periodic review.
Marketing suppression records: Minimum information may be retained where necessary to ensure previous opt-out requests continue to be respected.
Where a trade partner controls the relevant end-customer information, retention will also be governed by our agreed processing arrangements with that partner.
Information will be securely deleted or anonymised when no longer required.
12. Cookies and Website Analytics
Our website may use cookies and similar technologies to operate correctly, maintain security, remember preferences and understand website usage.
These technologies may include:
Essential cookies: Required for the operation, functionality or security of the website.
Analytics and statistical technologies: Used to understand website visits and improve the experience of visitors.
Functional technologies: Used to remember settings or preferences.
Where consent is required for cookies or similar technologies, we will request it before using them.
Certain technologies may be used without consent where a specific legal exception applies, subject to the conditions of that exception, including any required information and opt-out arrangements.
Visitors can also manage or delete cookies through their browser settings.
Our use of website technologies is subject to applicable UK privacy and electronic communications legislation.
13. Marketing Communications
From time to time, we may contact relevant businesses and professional contacts with information about our bathroom design services, new developments and other relevant business updates.
We undertake marketing in accordance with UK data protection legislation and the Privacy and Electronic Communications Regulations.
The requirements may differ depending on whether the recipient is a limited company, sole trader, partnership or individual.
Where consent is legally required, we will obtain it unless an applicable exemption permits the communication.
Every marketing email will identify our business and provide a way to opt out of future marketing.
You have the right to object to the use of your personal information for direct marketing at any time.
To opt out, please email info@hibathrooms.co.uk and we will respect your request.
Opting out of marketing will not prevent us from contacting you about existing projects, invoices or other necessary business matters.
14. Your Data Protection Rights
Under UK data protection law, you may have the right to:
Request access to personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information in certain circumstances.
Request restriction of processing.
Object to processing based on legitimate interests.
Request transfer of your personal information where the right to data portability applies.
Withdraw consent where processing relies on consent.
Challenge certain decisions made solely through automated processing, where applicable.
These rights are subject to applicable legal requirements and exemptions.
To exercise your rights, please contact:
info@hibathrooms.co.uk
We may request appropriate verification of identity before responding.
We aim to respond within the timescales required by applicable data protection law.
Where information is processed solely on behalf of a trade partner, we may refer the request to that partner or assist it in responding.
15. Third-Party Websites
Our website may contain links to external websites, suppliers, social media platforms or independently hosted content.
These websites operate under their own privacy policies.
We recommend reviewing the privacy information of any external website you visit.
16. Complaints
If you have concerns about how we handle your personal information, please contact us in the first instance.
Email: info@hibathrooms.co.uk
We will investigate your concerns and respond appropriately.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Website: www.ico.org.uk
Telephone: 0303 123 1113
17. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in legislation, our services, business operations or the technologies we use.
The latest version will be published on our website with the date of the most recent update.
We encourage visitors and customers to review this page periodically.
BathroomDesignUK
A trading service of HI Bathroom Design & Consultancy Ltd
www.bathroomdesignuk.co.uk
info@hibathrooms.co.uk
01793 625777